YOUR FIRST CHOICE
Unparalleled Media Planning and Buying with Experience, Passion, Precision and Excellence
WHO WE ARE
Petta Ryan & Company’s is one of the most experienced strategic media planning and buying firms in the country. Our mission is to provide excellence at an affordable price. Over the years, our clients have told us that our media expertise, integrity, budget-friendly fees and measurable results are the elements that make our service better than the rest. Co-founders Susan Ryan and Rosemary Petta worked side by side for 20+ years growing a small New England buying service into one of the top 10 independent agencies in the US, earning the distinction as two of the top media strategists in the industry. In 2005 they took their experience and expertise and opened their own firm: Petta Ryan & Company.
FINANCIAL / INSURANCE
HIGHER EDUCATION / NOT FOR PROFIT
We offer results driven, fully integrated media planning and buying. In today’s rapidly changing media landscape we provide innovative, creative media solutions to connect you with your customer. Full media services are provided across all platforms: digital, television, cable, satellite and terrestrial radio, outdoor, print, promotions, sponsorships and added value.
Media campaigns are developed evaluating all advertising vehicles based on a zero based, media agnostic approach. Each media is analyzed and must earn its place on every plan. As digital media continues to evolve with multi-screen viewing and attribution, so has the media buying process. Petta Ryan stays on the cutting edge of Connected TV/OTT, Video on Demand, Attribution Modeling, Audience Intelligence, and Addressable TV as well as programmatic buying.
We keep a close pulse on economic market conditions, competition and trends and take a tough approach to media negotiations. Nothing is left on the table. In short, we have you covered!
NO MATTER HOW YOUR TARGET AUDIENCE RECEIVES YOUR MESSAGE AND NO MATTER WHERE THEY LIVE!
Susan Ryan is widely regarded as one of the top media planning and buying specialists in the U.S. Having successfully built one of the top 10 independent media firms in the country, she is now President of Petta, Ryan & Company, a Massachusetts certified Women Business Enterprise (WBE). Ryan’s media planning and placement specializations include Retail, Sports, Associations and Franchises, New Product Launches, Branding, Not-For-Profit, and Federal, State and Local political campaigns. Highlights include negotiating a major network TV in-game NFL sponsorship; naming rights for NFL and NHL CBS Radio; media planning, buying and activations for 1,000+ retail grand openings; and numerous candidate/advocacy campaigns nationally. Among her community charitable activities, Ryan is a board member of Empower Peace, and also works with the New England Chapter of the Multiple Sclerosis Society.