We offer results driven, fully integrated media planning and buying.  In today’s rapidly changing media landscape we provide innovative, creative media solutions to connect you with your customer.  Full media services are provided across all platforms:  digital, television, cable, radio, outdoor, print, promotions, sponsorships and added value. 


Media campaigns are developed evaluating all advertising vehicles based on a zero based, media agnostic approach. Each media is analyzed and must earn its place on every plan. As digital media continues to evolve with multi-screen viewing and attribution, so has the media buying process. Petta Ryan stays on the cutting edge of Connected TV/OTT, Video on Demand, Attribution Modeling, Audience Intelligence, and Addressable TV as well as programmatic buying.


We keep a close pulse on economic market conditions, competition and trends and take a tough approach to media negotiations. Nothing is left on the table. In short, we have you covered!



Rosemary Petta is nationally recognized for strategic planning and expertise in media consumption, research, methodology and trends.  After building one of the top 10 independent media firms in the U.S., she is now Principal and Co-founder of Petta, Ryan & Company, a Massachusetts certified Women Business Enterprise, with partner Susan Ryan.  Designing plans for numerous advocacy campaigns and Fortune 500 companies, Petta expertly negotiates network and local television, radio and digital buys across all platforms throughout the U.S. and Canada.  In addition, Petta is an accomplished media analyst in the gaming, resort, and hospitality industries and has worked with over 60 companies.  She served on the Advertising Research Foundation advisory committee and continues to work in sponsorship development with PBS and NPR.  Her community/charitable activities include the Catholic Charities Executive Committee, Boston and she currently serves on mentoring/nurturing programs with Wellesley College and Babson College students.

Susan Ryan is widely regarded as one of the top media planning and buying specialists in the U.S.  Having successfully built one of the top 10 independent media firms in the country, she is now Principal and Co-founder of Petta, Ryan & Company, a Massachusetts certified Women Business Enterprise (WEB), along with partner Rosemary Petta.  Ryan’s media planning and placement specializations include Sports, Retail, Associations and Franchises, New Product Launches, Branding, Not-For-Profit, and Federal, State and Local political campaigns.  Highlights include negotiating a major network TV in-game NFL sponsorship; naming rights for NFL and NHL CBS Radio; media planning, buying and activations for 1,000+ retail grand openings; and numerous candidate/advocacy campaigns nationally.  Among her community charitable activities, Ryan is a board member of Empower Peace, and also works with the New England Chapter of the Multiple Sclerosis Society.


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